DEMO WORKSHOP 2:
“Is your product really
On February 25th at the Grand Hotel (8 Dong Khoi, Dist.1, HCMC), International Data Group IDG ASEAN is going to organize the second training workshop for start-ups in Vietnam with the topic “IS YOUR PRODUCT REALLY POTENTIAL?” This training program is in the framework of the 2nd DEMO ASEAN, in which from January to July 2014 IDG ASEAN is going to hold monthly training program in order to help Vietnamese start-ups realize and develop their strengths as well as correct their weaknesses. The first training workshop which took place in January 2014 with the topic “How to make investors listen to you?” attracted a majority of Vietnamese start-ups.
However, beside weak presentation, another weakness of Vietnamese start-ups is incapability to evaluate their own products. In fact, investors are very concerned about the products of Vietnamese start-ups as they often overvalue them. What is the reason for this? According to experts, most of Vietnamese start-ups lack the vision of market demand, survey, competitors study, weak study of their own products. All of these make Vietnamese start-ups subjective and as a result, miss out the potential investments. So how do start-ups have the exact view of the products’ potential? What can they position their products compared with others’? How can they persuade investors that their products are more potential in the market? In the recent years, start-ups haven’t answered those questions and as a result, Vietnamese start-ups haven’t been able to make a breakthrough.
The training program “Is your product really potential?” is going to help Vietnamese start-ups to answer most of the above questions. The main content of the workshop “Is your product really potential?” includes the following points: